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The challenge of building customer value in delivery of online grocery-a comparison between a pure player and a multichannel grocery chain.

Conference contribution
Authors Catrin Lammgård
Malin Sundström
Johan Hagberg
Published in ACRA Conference, April 13-16, Secaucus, New jersey, USA.
Publication year 2016
Published at Centre for Retailing
Department of Business Administration, Industrial and Financial Management & Logistics
Department of Business Administration, Marketing Group
Language en
Keywords retail, logistics, digitalization, grocery, transport, deliveries
Subject categories Business Administration
Page Manager: Webmaster|Last update: 9/11/2012
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