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Win, Earn, Gain: Gamification in the History of Retailing

Chapter in book
Authors Franck Cochoy
Johan Hagberg
Published in The Business of Gamification: A Critical Analysis, edited by Dymek, Mikolaj and Zackariasson, Peter
Pages 81-98
ISBN 9781138824164
Publisher Routledge
Place of publication London & New York
Publication year 2016
Published at Centre for Retailing
Department of Business Administration, Marketing Group
Pages 81-98
Language en
Keywords Gamification, Retailing, Win, Earn, Gain
Subject categories Business Administration
Page Manager: Webmaster|Last update: 9/11/2012

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