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Digitalizing consumption: Introduction

Chapter in book
Authors Franck Cochoy
Johan Hagberg
Magdalena Petersson McIntyre
Niklas Sörum
Published in Cochoy, Franck, Hagberg, Johan, Petersson McIntyre, Magdalena & Sörum, Niklas. (2017). Digitalizing Consumption: How devices shape consumer culture
Pages 1-19
ISBN 9781138124899
Publisher Routledge
Publication year 2017
Published at Centre for Retailing
Department of Business Administration, Marketing Group
Centre for Consumer Science
Pages 1-19
Language en
Links https://www.routledge.com/Digitaliz...
Keywords consumption, digitalization, devices, internet, digital, marketing
Subject categories Business Administration, Sociology (excluding Social Work, Social Psychology and Social Anthropology), Ethnology
Page Manager: Webmaster|Last update: 9/11/2012
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