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Exploring the performativity of price representation practices in retailing

Conference paper
Authors Johan Hagberg
Hans Kjellberg
Published in 38th Macromarketing Conference, Toronto
ISSN 2168-1481
Publication year 2013
Published at Centre for Retailing
Department of Business Administration, Marketing Group
Language en
Links macromarketing.org/wp-content/uploa...
Keywords price representation, market practice, performativity, market studies, retailing
Subject categories Business Administration
Page Manager: Webmaster|Last update: 9/11/2012
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