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Exploring the performativity of price representation practices in retailing

Conference paper
Authors Johan Hagberg
Hans Kjellberg
Published in 38th Macromarketing Conference, Toronto
ISSN 2168-1481
Publication year 2013
Published at Centre for Retailing
Department of Business Administration, Marketing Group
Language en
Keywords price representation, market practice, performativity, market studies, retailing
Subject categories Business Administration
Page Manager: Webmaster|Last update: 9/11/2012

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