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Mundane intermodality: a comparative analysis of bike-renting practices

Journal article
Authors Daniel Normark
Franck Cochoy
Johan Hagberg
Hélène Ducourant
Published in Mobilities
Volume 13
Issue 6
Pages 791-807
ISSN 1745-0101
Publication year 2018
Published at Centre for Retailing
Department of Business Administration, Marketing Group
Pages 791-807
Language en
Links https://doi.org/10.1080/17450101.20...
Keywords Self-service bicycle, transportation, intermodality, bike rental system, bicyclist, pedestrian
Subject categories Sociology (excluding Social Work, Social Psychology and Social Anthropology), Business Administration

Abstract

Bike rental systems have been introduced as a sustainable urban mobility alternative. This paper analyses the social practices that emerge as part of these systems. We specifically focus on the interactions and street-level performances at a bike rental station. We argue that the bike-sharing service is a pivotal device that enables its users to transform (to re-configure from pedestrians to cyclists and vice versa), hence creating intermodality. The bike rental system ensures the technical standardization of behaviour while simultaneously revealing differences between those familiar with the system and those who are not. Thus, competences and meanings of the station are not subordinate to materials – they are interdependent, entwined and enacted in and through the practice itself.

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