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Cross-Cultural Analysis in Glboal Marketing: A European Case Study.

Conference paper
Authors Rita Mårtenson
Published in Symposium on Comparative Consumer Psychology, University of Hawaii, Honolulu, December.
Publication year 1984
Published at Department of Business Administration
Language en
Keywords Cross-cultural, international marketing.
Subject categories Business Administration
Page Manager: Webmaster|Last update: 9/11/2012

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