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Participatory Design Tools in Place Branding

Conference paper
Authors Helena Kraff
Eva Maria Jernsand
Published in Proceedings of the 10th European Academy of Design Conference, Crafting the Future, April 17-19 in Gothenburg
ISBN 978-91-979541-5-0
Publication year 2013
Published at Department of Business Administration
School of Design and Crafts
Centre for Tourism
Department of Business Administration, Marketing Group
Mistra Urban Futures
Language en
Links www.trippus.se/web/presentation/web...
Keywords place branding, participation, participatory design, design tools
Subject categories Business Administration, Design

Abstract

This paper discusses why participatory design tools are suitable for modern place branding. First we give an overview of the academic area of current place branding theory, followed by an overview of the academic area of participatory design. We then discuss problems in place brand-ing theory and how participatory design tools could be used to overcome them. Finally we turn to empirical examples where we have experimented with participatory design tools in a place branding process, ending with a summary and suggestions for further research.

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