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Tourism Experience Innovation Through Design

Journal article
Authors Eva Maria Jernsand
Helena Kraff
Lena Mossberg
Published in Scandinavian Journal of Hospitality and Tourism
Volume 15
Issue Supplement 1
Pages 98-119
ISSN 1502-2250
Publication year 2015
Published at Department of Business Administration
School of Design and Crafts
Centre for Tourism
Department of Business Administration, Marketing Group
Mistra Urban Futures
Pages 98-119
Language en
Keywords experience innovation, experience design, prototyping, experiencescape,
Subject categories Business Administration


Experience innovation is described as collaborative and integrated in day-to-day work. However, a challenge is to capture people's tacit knowledge and make it explicit, in order to bring forth ideas and concepts. The purpose of this article is to illustrate how design can be integrated with experience innovation. A model for experience innovation and design is presented which complies with the prototyping phase of the design process. Visual representations are used for communication and idea generation between stakeholders, to make them build on each other's ideas. The case is the development of a guided tour in Dunga beach, Kisumu, Kenya. Dunga beach is seen as the experiencescape, where the interactions with the physical and social environment become part of the experience innovation process. By active involvement as partners and participants in collaborative activities with guides, residents and tourists, the authors were able to get an in-depth understanding of how experience innovation took place in Dunga. The implication is that the view of experience innovation as a spiral process within the experiencescape increases the understanding of how specific characteristics of the experience could be considered and developed for new or improved experiences.

Page Manager: Webmaster|Last update: 9/11/2012

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