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Travel modes in grocery shopping

Journal article
Authors Johan Hagberg
Ulrika Holmberg
Published in International Journal of Retail & Distribution Management
Volume 45
Issue 9
Pages 991-1010
ISSN 0959-0552
Publication year 2017
Published at Centre for Retailing
Centre for Business in Society
Department of Business Administration, Marketing Group
Centre for Consumer Science
Pages 991-1010
Language en
Keywords Retailing, Survey, Transport, Grocery shopping, Consumer mobility, Travel mode, Last mile
Subject categories Business Administration


Purpose Although the movement of goods by consumers represents a large proportion of the economic and environmental impact of the distribution chain, this topic has been insufficiently explored in the retailing literature. The purpose of this paper is to contribute to the understanding of shopping travel-mode choice in the context of grocery shopping. Design/methodology/approach The paper presents findings from a Swedish national survey of 1,694 respondents that included questions regarding travel-mode choices and consumer characteristics, mobility conditions, shopping behaviours and environmental interests and engagements. Findings This paper shows how travel modes interrelate and how various consumer characteristics, shopping behaviours, mobility conditions and environmental interests and engagements relate to and affect travel-mode choice in grocery shopping. General travel patterns and distance to store are shown to be the most important factors in explaining the mode of transport for grocery shopping. Originality/value This paper presents data from a national representative survey and provides novel analyses of travel-mode choices in grocery shopping and the interrelationships among those choices, in addition to the interrelationship between travel-mode choice and the use of home delivery. This paper contributes to a further understanding of consumer mobility in the context of grocery shopping.

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