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An empirical investigation of attitudes towards daily commuting transportation: the impacts of travel satisfaction, driving habits and social desirability.

Authors Érika Martins Silva Ramos
Cecilia Jakobsson Bergstad
Jonas Nässén
Published in The 29th International Congress of Applied Psychology, June 26-30, Montréal, Canada
Publication year 2018
Published at Department of Psychology
Language en
Keywords transport research, travel behaviour, habits, travel satisfaction
Subject categories Social Sciences Interdisciplinary, Environmental psychology, Psychology, Applied Psychology


Background/Rational Every day people decide how to travel to their out-of-home activities. What is important for them when choosing the mode of transportation? Are those things predictors of attitudes towards modes of transportation along with driving habits and satisfaction with daily travel? Does being more or less satisfied affect people’s attitudes? Method A survey was mailed to a sample of 3,000 Swedish residents in rural, semi-rural and urban areas. The questionnaire consisted of four sections: driving habits, satisfaction, important aspects when choosing mode of daily commuting and socio-demographics measurements. Results Factor analysis was conducted regarding “satisfaction with daily commuting”, “important aspects for mode choice of commuting” and “driving habits” (KMO = .74; .76; 79, respectively). The retained factors were used in multiple regressions analyses as predictors of attitudes towards car, public transport and bike (R2 = .32; .11; .16, respectively). Conclusions “Driving habits” was the main predictor for attitudes towards car while “socially desirable aspects” was the most important factor to predict attitudes towards public transport and bike. Living in big cities negatively affected attitudes toward car and satisfaction with daily commuting was a minor predictor for all modes of transportation. Action/Impact Attitudes towards modes of commuting are predicted by people’s habits and what they value as important when commuting. Knowing what they value when choosing modes of transportation gives support to implement accurate and effective interventions, policies and new services that promote sustainability in transportation.

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