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´INFLUENCERS´ IN URBAN FREIGHT – A BUSINESS MODEL PERSPECTIVE

Conference paper
Authors Alena Brettmo
Jon Williamsson
Published in 11th International Cionference on City Logistics
Publisher Institute for City Logistics
Publication year 2019
Published at Department of Business Administration, Industrial and Financial Management & Logistics
Language en
Keywords urban freight, stakeholder, influencer, business model
Subject categories Transport Systems and Logistics, Business Administration

Abstract

This study explores how norm-setting third-party urban freight stakeholders, referred to as ‘influencers’, may indirectly put pressure on actors in the urban freight setting. The results indicate that influencers may pressure receivers on logistical issues and shape the physical environment in which deliveries are conducted. Such acts indirectly force carriers to adopt more sustainable practices and take decisions that impact their business models. The results bring to light the often-overlooked power that influencers have in relation to the development of actor behavior along the urban freight supply chain.

Page Manager: Webmaster|Last update: 9/11/2012
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