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Multiplying engagement: Visual-verbal intersemiosis in an online medical research article

Chapter in book
Authors Daniel Lees Fryer
Published in Engagement in Professional Genres. Carmen Sancho Guinda (red.)
Pages 157–178
ISBN 9789027202185
Publisher John Benjamins
Place of publication Amsterdam
Publication year 2019
Published at Department of Languages and Literatures
Pages 157–178
Language en
Links dx.doi.org/10.1075/pbns.301.09fry
Keywords Appraisal, Dialogic theory, Engagement, Intersemiosis, Medical research, Multimodality, Social semiotics, Systemic functional linguistics
Subject categories Media and Communications

Abstract

This paper explores how the textual voice in an online medical research article engages and positions itself with respect to other voices in the communicative context. Taking a systemic-functional, social-semiotic approach, I examine engagement intersemiotically, with regard to the deployment and integration of visual and verbal resources; interstratally, from the levels of (lexico-)grammar ('from below') and genre and ideology ('from above'); and logogenetically, as the text unfolds. The analysis suggests a text that variously opens and closes dialogic space as the textual voice seeks to (dis)align the reader with various positions construed in the text. Some of those positionings cannot be fully appreciated without an intersemiotic perspective, making it an essential part of understanding how experts engage through specialized genres. © 2019 John Benjamins Publishing Company.

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