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Sustainable Management of Popular Culture Tourism Destinations: A Critical Evaluation of the Twilight Saga Servicescapes

Journal article
Authors Christine Lundberg
Kristina Nilsson Lindström
Published in Sustainability
Volume 12
Issue 12
ISSN 2071-1050
Publication year 2020
Published at Department of Economy and Society, Unit for Human Geography
Centre for Tourism
Language en
Keywords popular culture, servicescape, destination management, Niche Tourism, Sustainable Tourism Management, media-driven tourism
Subject categories Social Sciences Interdisciplinary, Other Social Sciences


Popular culture tourism destinations are made up of constructed realities transforming local communities into fictional servicescapes. The purpose of this study is to demonstrate how the unpacking of a key concept (servicescape), applied to destination management, can support the transition to sustainable destination development in the face of popular culture tourism. The aim is to unpack the servicescape concept by exploring how it is constructed focusing on Twilight Saga representations and production processes at four destinations. The data consists of photographs and video clips of the servicescapes and interviews with key stakeholders. The findings support previous servicescape research dimensions and elements but also identify critical areas of power, control, and conflict when introducing a process approach to the servicescape concept. The study provides insights into the complex exchanges that take place in the development of servicescapes at popular culture tourism destinations. The study thereby contributes to an elaborated and holistic servicescape model, stressing the importance of strategic design and local stakeholders’ early involvement in the preproduction of popular culture tourism phenomena.

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