To the top

Page Manager: Webmaster
Last update: 9/11/2012 3:13 PM

Tell a friend about this page
Print version

The effect of smileys as … - University of Gothenburg, Sweden Till startsida
Sitemap
To content Read more about how we use cookies on gu.se

The effect of smileys as motivational incentives on children's fruit and vegetable choice, consumption and waste: A field experiment in schools in five European countries

Journal article
Authors W. Gwozdz
L. Reisch
G. Eiben
Monica Hunsberger
K. Konstabel
E. Kovacs
E. Luszczki
A. Mazur
E. Mendl
M. Saamel
M. Wolters
Published in Food Policy
ISSN 0306-9192
Publication year 2020
Published at Institute of Medicine, School of Public Health and Community Medicine
Language en
Links dx.doi.org/10.1016/j.foodpol.2020.1...
Keywords Children, Cross-country, Field experiment, Food choice, Motivational incentives
Subject categories Nutrition and Dietetics

Abstract

To assess whether smiley stamps work as a motivational incentive to promote fruit and vegetable eating among children, we conducted a field experiment in ten primary schools in five European countries using one control and one treatment school per country. The six-week experiment was split into three two-week phases before, during and after the smiley was implemented. During the smiley phase, the children received a smiley stamp for choosing a portion of fruits or vegetables. We find an increase attributed to the smiley stamp on children's fruit and vegetable choice and consumption, but also waste. Comparing the effects across countries, we observe significant variations in the smiley effect. This study thus demonstrates, in general, that a low-cost, easy-to-implement incentive such as a smiley stamp has the potential to motivate school children to increase their fruit and vegetable consumption; the study simultaneously underscores the high relevance of context for the effects of incentives. © 2020 The Authors

Page Manager: Webmaster|Last update: 9/11/2012
Share:

The University of Gothenburg uses cookies to provide you with the best possible user experience. By continuing on this website, you approve of our use of cookies.  What are cookies?