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Displaying Via Tecta - Visualisation and communication

Chapter in book
Authors Jonathan Westin
Barbro Santillo Frizell
Published in Via Tiburtina - Space, movement and artefacts in the urban landscape (Editors Hans Bjur, Barbro Santillo Frizell)
Pages 219-230
ISBN 978-91-7042-177-8
Publisher The Swedish Institute
Place of publication Stockholm
Publication year 2009
Published at Department of Conservation
Pages 219-230
Language en
Keywords Visualisation representation Museum Tivoli
Subject categories History and Archaeology, Cultural Studies


The Via Tecta is a unique feature in Roman architecture. It is the gallery leading the traffic on the Via Tiburtina through the substructure of the Sanctuary of Hercules Victor at Tivoli. This extraordinary space organized the urban side of pastoral life and reflects the economy of animal breeding, capital investments and markets, protected by god Hercules. One of our ambitions is to visualize the Via Tecta in a context which stresses its role in the movements on Via Tiburtina, and thus as a part of an organized economic system of animal breeding, the so-called transhumance. The idea is to display this history through illustrations, digital reconstructions and models, elaborated according to the latest scientific results, and using the gallery itself as venue for the exhibition. A second aim is to discuss how to communicate the possible functions of the sanctuary through images and inviting the public to participate in the interpretations. Visual communication and interpretations is a dialogue between producer and consumer where a mutual dependence is present that establishes guiding formulas for how ancient culture is communicated. We want to shift the visualisation's centre of gravity from presenter to communicator, thus promoting different ways of interpretation rather than final truths and explore various ways of communicating with the visitor that challenges these formulas.

Page Manager: Webmaster|Last update: 9/11/2012

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