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Interctivity, reactivity and activity: thoughts on creating a digital sphere for an analogue body

Conference paper
Authors Jonathan Westin
Published in ED-MEDIA 2009 Proceedings
Volume 2009
Pages 814-819
ISBN 1-880094-73-8
Publication year 2009
Published at Department of Conservation
Pages 814-819
Language en
Keywords Interactivity, Museum displays, Communication, Discipline, Interpretation
Subject categories Media and Communication Technology, Social Sciences, Communication Studies, Cultural Studies


This paper argues that interactivity, as an instrument to incite a two way communication, is a limited tool that disciplins the actor into a structure of finite choices rather than create a milieu that allows alternative interpretations to be expressed. To problematise interactivity as an inquiering instrument I argue the concept of choice and reaction in the context of a subject-object relation, identifying concious choice as an integral part of interactivity that is limited by the available reactions. By looking at interactivity from the humanistic perspective of an analogue body I conclude that interactive media does not allow the body to act, only react. Hence, interactivity, in the capacity of a communicative instrument, should be augmented with a suitable channel through which the actor freely can transmit ideas processed outside of the interactive space.

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