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Journalists´ opinions on audience-created content in online newspaper

Konferensbidrag (offentliggjort, men ej förlagsutgivet)
Författare Ulrika Andersson
Publicerad i International Readings in Mass Media and Communications: Content, channels and audiences in the new millenium - interaction and interrelations, Moscow 2009
Publiceringsår 2009
Publicerad vid Institutionen för journalistik, medier och kommunikation (JMG)
Språk en
Ämnesord Journalists, audience-created content, UGC, online newspapers
Ämneskategorier Medie- och kommunikationsvetenskap

Sammanfattning

The focus on audience-created contents has increased rapidly for the past years in online news media all over the world. In Sweden most online newspapers offer their readers opportunities of participation, such as submitting comments on articles or uploading personal pictures and movies. Some engage readers to contribute to the newspaper through personal blogs, often tied to a certain subject such as being a part of a minority group or being a first-time parent. Others offer free blog portals for their readers to create their own blogs. Most newspapers encourage their readers to send pictures and information of occurrences that might be of interests for the news coverage. Editors-in-chief often see audience-created content as a way to strengthen the ties between the newspaper and the readers. They also stress the possible benefits of reader-created content as a way to complement the news coverage. But how do professional journalists view this increased focus on audience-created content? Do they also emphasise benefits of these kinds of contributions or do they tend to stress disadvantages of audience-created content? This paper is concerned with a case study of Swedish newspaper journalists´ opinions on audience-created content. Based on a survey of Swedish newspaper journalists and editors-in-chief, conducted in 2008-2009, the results reveal quite some differences in opinions in this matter. The paper discusses these differences to be regarded as a distinction of prevailing journalistic ideals and management among the two groups.

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