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Economically sustainable organic wine production and ecological wine tourism can ensure the conservation of valuable viticultural landscapes and their cultural heritage

Artikel i vetenskaplig tidskrift
Författare Sándor Némethy
Bosse Lagerqvist
Bartlomiej Walas
Publicerad i Journal of Central European Green Innovation
Volym 4
Nummer/häfte 3
Sidor 47-58
ISSN 2064-3004
Publiceringsår 2016
Publicerad vid Institutionen för geovetenskaper
Institutionen för kulturvård
Sidor 47-58
Språk en
Länkar purl.umn.edu/253386
Ämnesord wine tourism organic viticulture sustainability organic wine
Ämneskategorier Bebyggelseforskning, Jordbruksekonomi, Miljö- och naturvårdsvetenskap, Teknikhistoria

Sammanfattning

The high-quality, additive-free wines, thriving vineyard landscapes and the cultural heritage of wine regions with substantial organic production constitute the main resource for many destinations of wine tourism. Tourists are increasingly interested in visiting unspoiled viticultural locations and consuming healthy wines, which encourage vintners to apply ecologically sustainable practices and expand their business with touristic facilities. As the environmental knowledge of wine-consumers increases, their changing attitudes influence the producers perceptions of the environmental policies, product structures, branding and marketing strategies of vintners. Sustainable consumption is based on a number of decision-making processes regarding the social responsibility of consumers. One possible opportunity of incorporating environmental responsibility in planning wine consumption and tourism is targeted marketing towards consumers interested in protecting the environment and reducing the ecological footprint. Organic viticulture seeks to create robust and healthy soils and vines through proactive vineyard management in order to foster resilience, biodiversity and balance in the healthy agro-ecosystems of vineyards, even accepting lower yields. We propose a holistic concept, which comprises organic production, cultural heritage, educative tourism, development of complex product structures and special marketing strategies for the viability of organic wine production.

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