Till sidans topp

Sidansvarig: Webbredaktion
Sidan uppdaterades: 2012-09-11 15:12

Tipsa en vän
Utskriftsversion

The DOs and DON'Ts in Soc… - Göteborgs universitet Till startsida
Webbkarta
Till innehåll Läs mer om hur kakor används på gu.se

The DOs and DON'Ts in Social Norms: A descriptive Don't-norm increases conformity

Artikel i vetenskaplig tidskrift
Författare Magnus Bergquist
Andreas Nilsson
Publicerad i Journal of Theoretical Social Psychology
Volym 3
Nummer/häfte 3
Sidor 158-166
Publiceringsår 2019
Publicerad vid Psykologiska institutionen
Sidor 158-166
Språk en
Länkar https://doi.org/10.1002/jts5.43
Ämneskategorier Miljöpsykologi, Psykologi (exklusive tillämpad psykologi), Tillämpad psykologi

Sammanfattning

Descriptive norms guide social behavior by informing what other people do. In a conceptual proposition, we suggest that descriptive norms also could signal what other people don’t do. Building on the evolutionary predisposition to more urgently attend to negative than positive information, we hypothesize that people are more strongly influenced by choices that other people avoid, than by choices that other people choose. Descriptive data in three experiments consistently demonstrated that more participants conformed to information about what other people don’t do (i.e., the don’t‐norm) than information about what other people do (i.e., the do‐norm). We found that don’t‐norms more strongly influenced pro‐environmental choices related to both energy efficiency (Experiment 1) and sustainable food consumption (Experiments 2 and 3). The increased influence of the don’t‐norm were supported in two cultures (Sweden and USA), in two decision contexts (accepting and rejecting), and when using two wordings (want vs. avoid and preferred vs. unpreferred). These results suggest that descriptive do‐ and don’t‐norms are conceptually distinct and that don’t‐norms exert stronger influential power.

Sidansvarig: Webbredaktion|Sidan uppdaterades: 2012-09-11
Dela:

På Göteborgs universitet använder vi kakor (cookies) för att webbplatsen ska fungera på ett bra sätt för dig. Genom att surfa vidare godkänner du att vi använder kakor.  Vad är kakor?