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Social Media Activism the way forward or where hashtags go to die

Konferensbidrag (offentliggjort, men ej förlagsutgivet)
Författare Linda Lane
Publicerad i International Conference on Social Media Marketing – Opportunities and Challenges, Jesus and Mary College, University of Delhi, 28-29 March 2019
Publiceringsår 2019
Publicerad vid Institutionen för socialt arbete
Språk en
Ämnesord feminism, #metoo, social activism, social movements
Ämneskategorier Genusstudier, Arbetslivsstudier, Socialt arbete


In the last few years Internet activism has been encouraging as on-line spaces such as Twitter, Tumblr, Facebook have proven to be fertile ground for the growth of social media campaigns devoted to encouraging feminist action. From hashtag movements emphasizing the realities of sexual harassment such as #MeToo to the Pink Pussyhat campaign that mobilised woman globally in protest against Donald Trump vulgar comments on the freedom he felt to grab women’s genitals. Women are using technology to connect, empower and organise through the possibilities social media activism offer. Social media activism represents a new/alternative way to organise, coordinate and disseminate feminist projects, enabling groups and individuals to connect over class, national, gender, ethnic and boundaries to address common issues and promote creative forms of protest. Social media activism has opened up new spaces for marginalized or silenced groups in global feminist movements, yet it is not without risks and limitations. In my talk, I will address three questions in relation to social media activism. First, although social media activism has opened up new spaces for marginalised voices, whose voices are heard and how? My goal is to address the age-old problem of speaking and acting from positions of privilege. Second, to address the price paid by individuals and collectives for daring to engage in activism, I ask, is it worth it. The third question raises issues concerning what can be achieved with social media activism and the possibilities for sustainability. I will end my presentation with short discussion of some of the strategies social media activists use to engage with these questions.

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