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Master Suppression Techniques and Gender Stereotypes as a Means to Discredit Female Leadership in the Media Representation of a President. A Case Study (Argentina 2011–2015)

Artikel i vetenskaplig tidskrift
Författare Maria Clara Medina
Publicerad i Anuario Latinoamericano Ciencias Políticas y Relaciones Internacionales
Volym 8
Sidor 189-208
ISSN 2392-0343
Publiceringsår 2019
Publicerad vid Institutionen för globala studier
Sidor 189-208
Språk en
Länkar https://journals.umcs.pl/al/article...
https://journals.umcs.pl/al/index
Ämnesord Argentina, master suppression techniques, gender stereotypes, female leadership, media representation
Ämneskategorier Kulturantropologi, Kulturstudier, Historia, Genusstudier

Sammanfattning

This article focusses on the media representation of Cristina Fernández de Kirchner as portraited in the covers of the weekly magazine Noticias during her second mandate as president of Argentina, 2011–2015. Through a feminist review of the documental evidence, this text aims to determine the most prevalent patterns in the use of master suppression techniques and gender stereotypes in the media, discussing the representation of female politicians in visual and written narratives as it usually reinforces gender stereotypes in disadvantaged ways, damaging to the public image of female candidates and representatives. The results show how five identifiable gender stereotypes (the narcissist leader or the frivolous diva; the suffering lonely widow vs. the wicked widow; the hyper-sexualized or uncontrolled woman; the mentally sick or psychically unbalanced woman; and the unbearable woman) interplay with seven not exclusive but complementary master suppression techniques (making invisible; ridicule; withhold information; double bind or double punishment; blaming and humiliating or put to shame; objectifying; and violence, force or threat of force) in this media’s rejection, underestimation and mockery of female political leadership.

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