Faculty examiner:
Associate Professor Henri Weijo, Department of Marketing, Aalto University, Finland.
Members of the grading committee:
Professor Chris Hackley, School of Business and Management, Royal Holloway, University of London, United Kingdom.
Associate Professor Szilvia Gyimothy Mørup-Petersen, Department of Marketing, Copenhagen Business School.
Docent Sofia Ulver, Department of Business Administration, Lund University.
Chairperson at the dissertation defense:
Professor Benjamin Hartmann, Department of Business Administration, School of Business, Economics and Law, University of Gothenburg.
