Litteraturlista
Consumer Behaviour, Bachelor Course
Kurs
FEK311
Grundnivå
7,5 högskolepoäng (hp)
Om litteraturlistan
Giltig fr.o.m
Vårtermin 2025 (2025-01-20)
Beslutsdatum
2024-11-20
Theory:
Ekström, KM, Ottosson, M & Parment, A, (2017): Consumer Behavior: Classical and Contemporary Perspectives. Studentlitteratur (310 p)
Method:
Bell, E, Harley, B & Bryman, A, (optional ed) Business Research Methods. Oxford University Press. (appr. 640 pages, of which appr. 250 pages are included in the course)
Scientific articles, as specified on the course website