Branding & Consumption

Literature** *GM1120* *Branding* *&* *Consumption,* *Spring* **2025

Books and articles:

Aaker, J. L. (1997). Dimensions of brand personality. Journal of marketing research, 34(3), 347-356.

Arvidsson, A., & Caliandro, A. (2016). Brand public. Journal of Consumer Research, 42(5), 727-748.

Banks, D. A. (2022). The attention economy of authentic cities: How cities behave like influencers. European Planning Studies, 30(1), 195-209.

Beverland, M.B. (2005), "Brand management and the challenge of authenticity", The Journal of Product and Brand Management, 14(7), 460-461. https://doi.org/10.1108/10610420510633413

Beverland, M.B. & Farrelly, F.J. (2010), "The quest for authenticity in consumption: Consumers’ purposive choice of authentic cues to shape experienced outcomes", Journal of Consumer Research, 36(5), 838-856. https://doi-org.ezproxy.ub.gu.se/10.1086/615047Links to an external site.

Björner, E., & Aronsson, L. (2022). Decentralised place branding through multiple authors and narratives: the collective branding of a small town in Sweden. Journal of Marketing Management, 38(13-14), 1587-1612.

Brydges, T., & Hracs, B. J. (2018). Consuming Canada: How fashion firms leverage the landscape to create and communicate brand identities, distinction and values. Geoforum, 90, 108-118.

Carrington, M. J., Zwick, D., & Neville, B. (2016). The ideology of the ethical consumption gap. Marketing Theory, 16(1), 21-38.

Dam, C., & Kjeldgaard, D. (2022). B2B branding in global commodity networks: a cultural branding analysis of a Danish company going global. In Research Handbook on Brand Co-Creation (pp. 153- 165). Edward Elgar Publishing.

Davenport, T., Guha, A., Grewal, D., & Bressgott, T. (2020). How artificial intelligence will change the future of marketing. Journal of the Academy of Marketing Science, 48, 24-42.

Du, X., Liechty, T., Santos, C. A., & Park, J. (2022). ‘I want to record and share my wonderful journey’: Chinese Millennials’ production and sharing of short-form travel videos on TikTok or Douyin. Current Issues in Tourism, 25(21), 3412-3424.

Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of consumer research, 24(4), 343-373.

Giesler, M., & Veresiu, E. (2014). Creating the responsible consumer: Moralistic governance regimes and consumer subjectivity. Journal of Consumer Research, 41(3), 840-857.

Hartmann, B.J. & Östberg, J. (2013), "Authenticating by reenchantment: The discursive making of craft production", Journal of Marketing Management, 29:7-8, 882-911. http://dx.doi.org.ezproxy.ub.gu.se/10.1080/0267257X.2012.732596Links to an external site.

Hatch, M. J., & Schultz, M. (2003). Bringing the corporation into corporate branding. European Journal of marketing.

Heding, T., Knudtzen, C. F., & Bjerre, M. (2020). Brand management: Mastering research, theory and practice. Routledge. Parts.

Book DOI https://doi.org/10.4324/9780367172596

eBook ISBN 9780367172596

ISBN 9780367172589

Holt, D., & Cameron, D. (2010). Cultural strategy: Using innovative ideologies to build breakthrough brands. OUP Oxford. Chapter 1 and 2.

Holt, D. (2004). How Brands Become Icons: The Principles of Cultural Branding, Chapter 2 – How is Cultural Branding Different? Harvard Business Press.

Jezierska, K., & Towns, A. (2018). Taming feminism? The place of gender equality in the ‘Progressive Sweden’brand. Place Branding and Public Diplomacy, 14, 55-63.

Kavaratzis, M. (2009). Cities and their brands: Lessons from corporate branding. Place branding and public diplomacy, 5, 26-37.

Kornberger, Martin, 2010, Brand Society. How Brands Transform Management and Lifestyle, UK, Cambridge: the University Press. Parts.

Book DOI: http://dx.doi.org/10.1017/CBO9780511802881

Online ISBN:9780511802881 Hardback ISBN:9780521898263 Paperback ISBN:9780521726900

Louro, M. J., & Cunha, P. V. (2001). Brand management paradigms. Journal of Marketing Management, 17(7-8), 849-875.

Palazzo, M., Vollero, A., Vitale, P., & Siano, A. (2021). Urban and rural destinations on Instagram: Exploring the influencers’ role in #sustainabletourism. Land Use Policy, 100, 104915.

Park, S. M., & Kim, Y. G. (2022). A Metaverse: Taxonomy, components, applications, and open challenges. Ieee Access, 10, 4209-4251.

Pineda, A., Sanz-Marcos, P., & Gordillo-Rodríguez, M. T. (2022). Branding, culture, and political ideology: Spanish patriotism as the identity myth of an iconic brand. Journal of Consumer Culture, 22(1), 82-102.

Quinton, S. (2013). The community brand paradigm: A response to brand management's dilemma in the digital era. Journal of Marketing Management, 29(7-8), 912-932.

Ruckenstein, M., & Granroth, J. (2020). Algorithms, advertising and the intimacy of surveillance. Journal of Cultural Economy, 13(1), 12-24.

Schaefer, A., & Crane, A. (2005). Addressing sustainability and consumption. Journal of macromarketing, 25(1), 76-92.

Schroeder, J. E. (2017). Corporate branding in perspective: a typology. European Journal of Marketing. Vol. 51(9/10), pp. 1522-1529.

Swaminathan, V., Sorescu, A., Steenkamp, J. B. E., O’Guinn, T. C. G., & Schmitt, B. (2020). Branding in a hyperconnected world: Refocusing theories and rethinking boundaries. Journal of Marketing, 84(2), 24-46. https://doi-org.ezproxy.ub.gu.se/10.1177/0022242919899905

Sörum, N., & Fuentes, C. (2023). How sociotechnical imaginaries shape consumers’ experiences of and responses to commercial data collection practices. Consumption Markets & Culture, 26(1), 24-46.

Vela, J. D. S. E., Nogué, J., & Govers, R. (2017). Visual landscape as a key element of place branding. Journal of place management and development, 10(1), 23-44.

The list is subject to potential changes and additional reference literature may be introduced by the lecturers.

To access the literature:

You need to log into the library of University of Gothenburg to access the literature.

Use Super search. Start with the title, if you get other suggestions, add the author, do not include the entire reference – it may then not be found.

See the link below how to proceed.

https://www.ub.gu.se/en/borrow-and-log-in/log-in-to-access-e-resources-off-campus

You may go via Google scholar too but when you are off campus you may have trouble to get hold of the literature by using the links in the literature list or searching via Google scholar.