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Maarit Jaakkola


Maarit Jaakkola
+46 31 786 1220

Postal Address: Box 713, 40530 Göteborg
Visiting Address: Seminariegatan 1 b , 41313 Göteborg

Nordicom at Nordicom (More Information)
Box 713
405 30 Göteborg
Visiting Address: Seminariegatan 1 B , 413 13 Göteborg

About Maarit Jaakkola

Maarit Jaakkola is a Doctor of Social Sciences (Journalism) working as an Assistant Director, Researcher and Editor at the Nordic Information Centre of Media and Communication Research Nordicom at the University of Gothenburg in Sweden.

Jaakkola's research is located at the intersection between media, culture and learning. In her research, Jaakkola is searching for connections between professional and non-professional media production, public and informal pedagogies, as well as cultural-studies approaches, preferring comparative studies in the Nordic region.

Further information:


Maarit Jaakkola defended her doctoral thesis The contested autonomy of arts and journalism: Change and continuity in the dual professionalism of cultural journalism at the University of Tampere in 2015. She holds a Licentiate's and a Master's degree in Social Sciences and a Master's degree in Philosophy. She is also a trained journalist and teacher and has a professional diploma in educational management.

Previously, Jaakkola worked as a journalist for the national daily Helsingin Sanomat and Finnish Press and Photo Agency STT. She has also worked as a teacher and head of the media programme at Finnish upper secondary schools specialised in media and communication. Furthermore, Jaakkola has professional experience as a press officer and teachers' educator.

Research interests

Jaakkola's research is focused on different aspects of specialised journalism such as cultural journalism, as well as journalistic professionalism, cultural intermediation, cultural produsage and digital pedagogies. Further areas of research include the signature pedagogies of journalism education, media and information literacy and e-learning.

Recently, Jaakkola has been studying the Nordic journalism education from a comparative perspective, cultural journalism in the Nordic countries and vernacular reviewing on YouTube, Vimeo and Instagram.

Forthcoming publications

Jaakkola, M. (ed.) (2020). Media and Information Literacy in Transition: Advancing MIL in the Baltic Region. A Special Issue of the Central European Journal of Communication. See the CFP.

Jaakkola, M. (2019). Useful Creativity: Vernacular Reviewing on the Video-Sharing Platform Vimeo. Culture Unbound.

Other activities

Currently, Jaakkola is the book reviews editor of the international scientific peer-reviewed journal in media and communication research, Nordicom Review. In 2016–2018, Jaakkola was the editor of Nordicom Information, an academic journal of media and communication published in 1979–2018 in English and Scandinavian languages.

Jaakkola is involved, among other things, in the following third-assignment activities:

  • The National Library of Sweden, member of the group of legal deposit and strategic collections within the Forum of national library cooperation and development
  • The Swedish Film Institute, member of the Council of Film Pedagogy
  • The Nordic Committee of Journalism Education, chair
  • Media and Information Literacy and Innovative Teaching Methods Laboratory (MIL+LAB), an Erasmus+ cooperation project between four universities around the Baltic Sea, board member
  • The Media & Learning Association, board member
  • EU Kids Online, the Swedish national research network, member
  • UNESCO's Media and Information Literacy Expansion (MILx) Research and Development Consortium, member
  • Member of the editorial board of the peer-reviewed journal Kulttuurintutkimus (Cultural Studies)

Jaakkola is also working as a Lecturer in Journalism at Tampere University in Finland. 

Major publications

From Culture Wars to Combat Games: The differentiation and development of culture departments in Finland
Heikki Hellman, Maarit Jaakkola, Raimo Salokangas
Cultural journalism in the Nordic countries, Göteborg, Nordicom, 2017

Liquid Modern Journalism with a Difference: The changing professional ethos of cultural journalism
Maarit Jaakkola, H Hellman, K Koljonen, J Väliverronen
Cultural journalism and cultural critique in the media, Abingdon and New York, Routledge, 2016

Latest publications

Finland: Two Academic Paths to Journalism – the Dual Model of Journalism Education
Maarit Jaakkola
Nowak, Eva (ed.) Accreditation and Assessment of Journalism Education in Europe, Baden-Baden, Nomos Verlag, Chapter in book 2019
Chapter in book

Journalistic Writing and Style
Maarit Jaakkola
Oxford Encyclopedia of Journalism Studies, Encyclopedia entry 2018
Encyclopedia entry

Vernacular Reviews as a Form of Co-Consumption: The user-generated review videos on YouTube
Maarit Jaakkola
MedieKultur. Journal of Media and Communication Research, Journal article 2018
Journal article

Vem tillhör Norden?
Maarit Jaakkola
Nordicom Information, Editorial letter 2018
Editorial letter

Showing 11 - 20 of 43


Circuit Training in the Writing of Art Reviews: Discovering the built environment in iterative approaches
Maarit Jaakkola
Periodismo cultural en el siglo XXI (I): Contenidos docentes innovadores, Madrid, Editorial Universitas, Chapter in book 2018
Chapter in book

Voicing Young People’s Perspectives: Media Influencing as a Form of Collaboration Between Youth Work and Professional Media Organizations
Maarit Jaakkola
Youth and News in a Digital Media Environment – Nordic and Baltic Perspectives, Chapter in book 2018
Chapter in book

Finland: en lång tradition av mediefostran
Maarit Jaakkola
Medie- och informationskunnighet i den digitala tidsåldern: en demokratifråga, Göteborg, Nordicom, Chapter in book 2018
Chapter in book

Öppenhet – ett krävande begrepp
Maarit Jaakkola, Balder Holm
Nordicom Information, Editorial letter 2018
Editorial letter

Showing 11 - 20 of 43

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