Marketing: Bachelor course and thesis
Course package FEC10 Undergraduate level 30 credits (ECTS)
About the education
About Marketing
Marketing is about creating value for consumers, businesses, and society. Therefore, marketers need to understand both current and future consumers of products, services, and brands. They also need knowledge about societal development and trends to make well-founded marketing decisions.
Course Content
The course consists of two theory courses taught in English and an essay.
Consumer Behavior, 7.5 credits
You will gain knowledge and understanding of consumer culture and the role of consumers in the market. You will analyze product, advertising, and brand consumption to develop market research that can influence strategic decisions in companies and other organizations.
Link to course syllabus
Marketing Trends, 7.5 credits
You will develop knowledge and understanding of the latest trends in marketing. You will practice problematizing, structuring, and working with various marketing analytical problems. By focusing on current issues, you will gain insights and analytical skills that will be highly beneficial in a marketing career, as well as in other roles in business.
Link to course syllabus
Bachelor's Thesis, 15 credits The course concludes with a bachelor's thesis.
Link to course syllabus
Skills
After the course, you will be able to describe, explain, and analyze consumer behavior and market trends from various scientific perspectives and design methods for consumer research.
After graduation
Examples of job titles include strategic insight director/consumer insight manager, market analyst, environmental analyst, project manager, brand manager, marketing manager, sales manager, and marketing consultant.
Facilities
Most of the School of Business, Economics, and Law's activities are located at Vasagatan 1, but we also have facilities at Viktoriagatan 13. Additionally, at the Vasagatan 1 premises, you'll find the Economics Library, which is several floors high and has many study places.
Prerequisites and selection
Eligibility
Admission to the course requires at least 105 university credits, of which at least 45 credits must be from the following courses: FEK101 Business Administration, Organization and Leadership, 7.5 credits; FEK102 Business Administration, Marketing, 7.5 credits; FEK103 Business Administration, Financial Accounting, 7.5 credits; FEK104 Business Administration, Management Accounting, FEK201 Business Administration, Strategic Marketing Management, 7.5 credits; FEK202 Business Administration, Strategy, 7.5 credits; FEK203 Business Administration,Economic and Financial Management, 7.5 credits; and FEK204 Business Administration, Operations Management, 7.5 credits. Alternatively, credits can be from FEG100 Business Administration 1, Introductory course, 30 credits, and FEG200 Business Administration 2, Intermediate course 30 credits, or equivalent courses.
Selection
Higher education credits, maximum 165 credits