Reading list
Marketing case analysis
Course
GM1140
Second cycle
7.5 credits (ECTS)
Go to
Marketing case analysis
About the Reading list
Valid from
Autumn semester 2024 (2024-09-02)
Decision date
2024-07-02
No compulsory literature only recommended reading:
Arnould, E. J., & Price, L. L. (1993). River magic: Extraordinary experience and the extended service encounter. Journal of Consumer Research, 20(1), 24-45.
Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of Consumer Research, 9(2), 132-140.
Mossberg, L. (2024) Att skapa upplevelser. Studentlitteratur. (In Swedish).
Pine, B. J., & Gilmore, J. H. (1999, 2011). The experience economy. Harvard Business Press.
Schmitt, B. (1999). Experiential marketing. Journal of Marketing Management, 15(1-3), 53-67.
Sundbo, J., & Sørensen, F. (Eds.). (2013). Handbook on the experience economy. Edward Elgar Publishing.