Programme set up: Marketing and Consumption
_________________________________________________________________________________________________________________________________________________________________________________
Courses students admitted 2025
Find syllabus and reading list
YEAR 1, AUTUMN TERM
-
GM1124 Consumption and Markets, 7,5 credits (period 1)
-
GM1137 Sustainable Marketing Management, 7,5 credits (period 2)
-
GM1135 Perspectives of consumer choice behavior, 7,5 credits (period 3-4)
-
GM1134 Multivariate Data Analysis, 7,5 credits (period 3-4)
YEAR 1, SPRING TERM
-
GM1120 Branding and Consumption, 7,5 credits (period 1-2)
-
GM1125 Advanced Qualitative Methods, 7,5 credits (period 1-2)
-
GM1118 Retail Marketing, 7,5 credits (period 3-4)
-
GM1126 Marketing in the Service Economy, 7,5 credits (period 3-4)
YEAR 2, AUTUMN TERM
-
Elective courses, 30 credits
YEAR 1, SPRING TERM
-
GM1162 Master Degree Project in Marketing and Consumption
An elective course can be chosen from within the master's programme or from other master's programmes at the Graduate School. A list of courses is made available to students each term. Lists of previous semesters' elective courses can be found on the program page (on the student portal) under the heading "Elective courses".