Page content

Programme set up: Marketing and Consumption

_________________________________________________________________________________________________________________________________________________________________________________

Courses students admitted 2024 and onwards.

Year 1 Autumn Term Period 1 + 2	Consumption and Markets, 7,5 credits Sustainable Marketing Management, 7,5 credits
Period 3+4	Perspectives of consumer choice behavior, 7.5 credits Multivariate Data Analysis, 7,5 credits
Spring Term Period 1+2	Branding and Consumption, 7,5 credits Advanced Qualitative Methods, 7,5 credits
Period 3+4	Retail Marketing, 7,5 credits Marketing in the Service Economy, 7,5 credits
Year 2 Autumn Term	Elective, 7,5 credits Elective, 7,5 credits Elective, 7,5 credits Elective, 7,5 credits
Spring Term	GM1162 Master Degree Project in Marketing and Consumption

An elective course can be chosen from within the master's programme or from other master's programmes at the Graduate School.  A list of courses is made available to students each term. Lists of previous semesters' elective courses can be found on the program page (on the student portal) under the heading "Elective courses".

Programme syllabus (pdf)

Applies to students admitted 2024 and onwards.

Last modified

5 July 2024