Event Management
About
This course introduces the principles and practice of event management and event tourism. Following book chapters, research articles and other recommended material, lectures will provide an overview of concepts and definitions. Students then examine the key management functions applied to event management. The planned event experience is discussed in detail. Event tourism is a theme running through the course, describing how events are marketed to resident and tourist audiences, and how destinations utilize events as attractions and image-makers. The course also covers methods related to evaluation and impact assessment.
This course is open to
Exchange students at the School of Business, Economics and Law and exchange students on a university-wide agreement. Please contact your international coordinator at the University of Gothenburg (School of Business, Economics and Law) if you need to know more.
Application
Do you want to apply for exchange studies at the University of Gothenburg?