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Johan Hagberg


Johan Hagberg
+46 31 786 1493

Room number: J922
Postal Address: Box 610, 40530 Göteborg
Visiting Address: Vasagatan 1 , 41124 Göteborg

Department of Business Administration (More Information)
Box 610
405 30 Göteborg
Fax: +46 31 786 1466
Visiting Address: Vasagatan 1 , 411 24 Göteborg

About Johan Hagberg

Johan Hagberg is professor of Business Administration specialising in Marketing at the School of Business, Economics and Law, University of Gothenburg. His research revolves around the digitalization of retailing, consumption and markets. In current research projects, he investigates digital ecosystems and intermediation of insurance as well as retail shopping and last mile transportation. His publications include articles in Industrial Marketing Management, Journal of Marketing Management, Urban Studies, Marketing Theory, Journal of Historical Research in Marketing, Consumption Markets & Culture, International Journal of Retail & Distribution Management, and Journal of Retailing and Consumer Services.

Recent books:
Handelns Digitalisering: Undran inför framtidens affärer (2016)
Marketing Performativity: Theories, practices and devices (2017)
Digitalizing Consumption: How devices shape consumer culture (2017)

He teaches and supervises in marketing at bachelor-, master- and
doctoral level. He currently teaches in the following courses: Marketing Trends (bachelor), Retail Marketing (master), Consumption & Markets (master), Managing Markets (master), Practice Theory in the Study of Consumption and Markets (PhD), ANT in Business Administration Research (PhD), Business Administration as a Research Field (PhD).

On other web sites

Research areas

  • Marketing
  • Retailing
  • Consumption

Teaching areas

  • Marketing
  • Retailing
  • Consumption

Selected publications

Agencing practices: a historical exploration of shopping bags
Hagberg, Johan
Consumption, markets & culture, 19:1, s. 111-132, 2016

The digitalization of retailing: an exploratory framework
Hagberg, Johan, Sundström, Malin, Egels-Zandén, Niklas
International Journal of Retail & Distribution Management, 44:7, s. 694-712, 2016

Travel modes in grocery shopping
Hagberg, Johan, Holmberg, Ulrika
International Journal of Retail & Distribution Management, 2017

Digitalized markets
Hagberg, Johan, Kjellberg, Hans
Consumption Markets & Culture, 23:2, s. 97-109, 2020

Showing 61 - 70 of 99


‘Funny bikes’: A comparative/quantitative video analysis of biker logistics (Göteborg and Toulouse)
Franck Cochoy, Hélène Ducourant, Cédric Calvignac, Roland Canu, Johan Hagberg et al.
Mobility Futures, Global Conference, 4-6 September 2013, Lancaster University, UK., Conference contribution 2013
Conference contribution

Agencing mobile consumers: An exploration of the shopping bag and the shaping of consumer agencies in retailing
Johan Hagberg
ESF Exploratory Workshop “Agencing Markets”, Institut d’Etudes Scientifiques de Cargèse (IESC) – FRANCE, 17-20 September, Conference contribution 2013
Conference contribution

Consumer logistics – portability and mobility during shopping trips
Ulrika Holmberg, Johan Hagberg
22nd Nordic Academy of Management Conference. University at Iceland, Reykjavik, August 21-23, 2013, Conference contribution 2013
Conference contribution

Designing for sustainable logistics in urban areas– What do we know?
Catrin Lammgård, Johan Hagberg
World Conference on Transport Research (WCTR), Rio de Janeiro 2013, Conference contribution 2013
Conference contribution

Konsumenters logistik vid matinköp
Ulrika Holmberg, Johan Hagberg
Lennart Weibull, Henrik Oscarsson & Annika Bergström (red) Vägskäl, Göteborg, University of Gothenburg, Chapter in book 2013
Chapter in book

Exploring the performativity of price representation practices in retailing
Johan Hagberg, Hans Kjellberg
38th Macromarketing Conference, Toronto, Conference paper 2013
Conference paper

Tid och rytm på Veljekset Keskinen
Johan Hagberg
Ekström, Karin M. (Red.) Veljekset Keskinen: Finlands mest besökta shoppingdestination, Högskolan i Borås, Chapter in book 2013
Chapter in book

Showing 61 - 70 of 99

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Utskriftsdatum: 2020-08-03