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Johan Hagberg

Professor

Johan Hagberg
Professor
Marketing
johan.hagberg@gu.se
+46 31 786 1493
0766-181493

Room number: J922
Postal Address: Box 610, 40530 Göteborg
Visiting Address: Vasagatan 1 , 41124 Göteborg


Department of Business Administration (More Information)
Box 610
405 30 Göteborg
www.fek.handels.gu.se
fek@handels.gu.se
Fax: +46 31 786 1466
Visiting Address: Vasagatan 1 , 411 24 Göteborg

About Johan Hagberg

Johan Hagberg is professor of Business Administration specialising in Marketing at the School of Business, Economics and Law, University of Gothenburg. His research revolves around the digitalization of retailing, consumption and markets. In current research projects, he investigates digital ecosystems and intermediation of insurance as well as retail shopping and last mile transportation. His publications include articles in Industrial Marketing Management, Journal of Marketing Management, Urban Studies, Marketing Theory, Journal of Historical Research in Marketing, Consumption Markets & Culture, International Journal of Retail & Distribution Management, and Journal of Retailing and Consumer Services.

Recent books:
Handelns Digitalisering: Undran inför framtidens affärer (2016)
Marketing Performativity: Theories, practices and devices (2017)
Digitalizing Consumption: How devices shape consumer culture (2017)

He teaches and supervises in marketing at bachelor-, master- and
doctoral level. He currently teaches in the following courses: Marketing Trends (bachelor), Retail Marketing (master), Consumption & Markets (master), Managing Markets (master), Practice Theory in the Study of Consumption and Markets (PhD), ANT in Business Administration Research (PhD), Business Administration as a Research Field (PhD).

On other web sites

Research areas

  • Marketing
  • Retailing
  • Consumption

Teaching areas

  • Marketing
  • Retailing
  • Consumption

Selected publications

Agencing practices: a historical exploration of shopping bags
Hagberg, Johan
Consumption, markets & culture, 19:1, s. 111-132, 2016

The digitalization of retailing: an exploratory framework
Hagberg, Johan, Sundström, Malin, Egels-Zandén, Niklas
International Journal of Retail & Distribution Management, 44:7, s. 694-712, 2016

How much is it? Price representation practices in retail markets
Hagberg, Johan, Kjellberg, Hans
Marketing Theory, 15:2, s. 179-199, 2015

Retail digitalization: Implications for physical stores
Hagberg, Johan, Jonsson, Anna, Egels-Zandén, Niklas
Journal of Retailing and Consumer Services, 2017

Managing leaks: Shoplifting in US grocery retailing 1922–1969
Hagberg, Johan, Kjellberg, Hans, Cochoy, Franck
European Management Journal, 2017

Travel modes in grocery shopping
Hagberg, Johan, Holmberg, Ulrika
International Journal of Retail & Distribution Management, 2017

Showing 61 - 70 of 94

2013

Designing for sustainable logistics in urban areas– What do we know?
Catrin Lammgård, Johan Hagberg
World Conference on Transport Research (WCTR), Rio de Janeiro 2013, Conference contribution 2013
Conference contribution

Konsumenters logistik vid matinköp
Ulrika Holmberg, Johan Hagberg
Lennart Weibull, Henrik Oscarsson & Annika Bergström (red) Vägskäl, Göteborg, University of Gothenburg, Chapter in book 2013
Chapter in book

Exploring the performativity of price representation practices in retailing
Johan Hagberg, Hans Kjellberg
38th Macromarketing Conference, Toronto, Conference paper 2013
Conference paper

Tid och rytm på Veljekset Keskinen
Johan Hagberg
Ekström, Karin M. (Red.) Veljekset Keskinen: Finlands mest besökta shoppingdestination, Högskolan i Borås, Chapter in book 2013
Chapter in book

2012

“Cityzen” logistics: A visual archaeology of consumer logistics
Franck Cochoy, Johan Hagberg, Roland Canu
Making Sense of Consumption 2nd Nordic Conference on Consumer Research May 30 - June 1, 2012 Gothenburg, Sweden, Conference contribution 2012
Conference contribution

Counter, encounter: materials, voids and trial of skill
Daniel Normark, Johan Hagberg
Nordic Retail and Wholesale Conference (NRWC) 2012, Lund 7-8 November, Conference contribution 2012
Conference contribution

Exploring student's assemblages involved in consumer logistics
Johan Hagberg, Ulrika Holmberg
Nordic Retail and Wholesale Conference (NRWC) 2012, Lund 7-8 November, Conference contribution 2012
Conference contribution

Get a life(style)! – Marketing efforts to shape lifestyles and to satisfy their demands
Johan Hagberg
2nd Interdisciplinary Market Studies Workshop, Dublin, Ireland June 7-8, 2012, Conference paper 2012
Conference paper

Performing consumer logistics: Students as co-researchers exploring mundane practices
Ulrika Holmberg, Johan Hagberg
Making Sense of Consumption 2nd Nordic Conference on Consumer Research May 30 - June 1, 2012 Gothenburg, Sweden, Conference paper 2012
Conference paper

Showing 61 - 70 of 94

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Utskriftsdatum: 2019-12-06