Jonas Nilsson

Senior Lecturer

Department of Business Administration

Telephone

+46 31-786 58 71

Mail

jonas.nilsson@handels.gu.se

Visiting address

Vasagatan 1

411 24 Göteborg

Room number

J915

Postal address

Box 610

405 30 Göteborg

About Jonas Nilsson

My research primarily focuses on Consumer Decision-Making, using a variety of quantitative and experimental methods. Current interests include Consumer Privacy, Consumer investment behavior, Sustainability & Consumer Behavior, and Mobility & Public Transportation.

On other web sites

Google Scholar

Research areas

Consumer behavior, Consumer Deciaion-Making, Consumer Privacy, Financial services, Sustainable Marketing, Public Transportation, Socially Responsible Investment

Teaching areas

Marketing, Quantitative methods, Consumer Decision-Making

Selected publications

Investment with a conscienceNilsson, JonasJournal of Business Ethics, Springer, 83:2, s. 307-325, 2008

The impact of country-of-origin cues on consumer investment behavior: The moderating influence of financial brand strength and investment management styleHauff Carlsson, Jeanette, Nilsson, JonasEuropean Journal of Marketing, 51:2, s. 349-366, 2017

Commitment to Sustainability in Small and Medium-Sized EnterprisesJansson, Johan, Nilsson, Jonas, Modig, Frida, Hed Vall, GabriellaBusiness Strategy and the Environment, John Wiley & Sons, 26:1, s. 69-83, 2017