Ellen Gustafsson

About Ellen Gustafsson

With a background in business administration and environmental science, Ellen Gustafsson's PhD project explores sustainable business models from a marketing perspective. The current research focuses on developing both system and market perspectives within sustainable business models, particularly in the context of small and medium-sized companies in coastal areas. Additionally, it examines consumer engagement and consumer value creation in circular business models.

Research areas

• Sustainable business models, circular business models, sustainable consumption, consumer value creation and coastal fisheries.