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- Ileyha Dagalp
Ileyha Dagalp
Postdoctor
Department of Business AdministrationAbout Ileyha Dagalp
I hold a Ph.D. in Business Administration (specializing in marketing) from the School of Business, Economics and Law at the University of Gothenburg where I wrote my dissertation "myth aestheticization". I am a recipient of the prestigious Jan Wallanders and Tom Hedelius Postdoctoral Fellowship.
My research is located in the field of consumer culture theory and I am particularly interested in the intersection between ideology, aesthetics and consumer culture. My current intellectual playground includes multiple research related to brand activism, market aestheticization, sustainabilization and the fluidity of consumer lifestyles within digital consumer culture. My methodological palette spans a diverse range featuring consumer and expert interviews, visual and digital methods. I have previously published research on advertising aesthetics, past themed consumption, marketplace mythology and cultural approach to aestheticization.
Recent Publications:
Dagalp, I., & Södergren, J. (2023). On Ads as Aesthetic Objects: A Thematic Review of Aesthetics in Advertising Research. Journal of Advertising.Södergren, J.,
Dagalp, I., & Andéhn, M. (2023). "Rolled up in a Ball": Towards a Poetics of Consumption. Consumer Culture Theory.
Södergren, J., Vallström, N., Dagalp, I., & Broberg, T. (2022). Myth. Advances in Consumer Research.
Dagalp, I., & Södergren, J. (2022). The Cuteness of Cryptocurrencies: On Aesthetic Evaluation in Meme Culture. Academy of Marketing.
Dagalp Ileyha & Benjamin J. Hartmann (2021) "From "aesthetic" to aestheticization: a multi-layered cultural approach" Consumption Markets & Culture
Dagalp Ileyha, Katja H. Brunk & Benjamin J. Hartmann (2020) "The aestheticization of past-themed consumption" Advances in Consumer Research, peer reviewed article, published
Special Issue that I am guest editing:
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The liquefaction of lifestyles on Instagram: An assemblage-theoretical perspective on consumer-generated #vegan and #fitness
content
Ileyha Dagalp, Jonathan D Schöps
Journal of the Association for Consumer Research - 2024 -
Poetics of
Consumption
Jonatan Södergren, Ileyha Dagalp, Pilar Rojas-Gaviria
Consumption Markets & Culture - 2024 -
La pensée artistique: Arts and Aesthetics in Consumer
Research
Jonatan Södergren, Ileyha Dagalp, Pilar Rojas Gaviria, Janet Borgerson, Pierre Guillet de Monthoux, Leighanne Higgins, Finola Kerrigan, Robert V. Kozinets, Jonathan Schroeder
Journal of the Association for Consumer Research - 2024 -
On Ads as Aesthetic Objects: A Thematic Review of Aesthetics in Advertising
Research
Ileyha Dagalp, Jonatan Södergren
Journal of Advertising - 2024 -
“You have to look at it from all angles”: Cubist inquiry in consumer
research
Jonatan Södergren, Ileyha Dagalp, Mattias Helm
Journal of the Association for Consumer Research - 2024 -
Sex, Simulacra, and Sustainability: The Market Pre-Legitimation of Lab-Grown
Meat
Ileyha Dagalp, Jonatan Södergren, Jack Waverley
Journal of the Association for Consumer Research - 2024 -
Aesthetic Differentiation in Vegan Market
Evolution
Ileyha Dagalp, Jack Waverley, Jonatan Södergren
Consumer Culture Theory Conference - 2024 -
"You have to look at it from all angles": Cubist Inquiry in Consumer
Research
Mattias Hjelm, Jonatan Södergren, Ileyha Dagalp
EGOS Colloquium 2024 - 2024 -
New Aesthetic Horizons: The Challenges and Opportunities of Evolving Vegan
Consumption
Ileyha Dagalp, Jack Waverley, Jonatan Södergren
ACR Asia-Pacific Conference - 2024 -
“Rolled up in a Ball”: Towards a Poetics of
Consumption
Ileyha Dagalp, Jonatan Södergren, Mikael Andéhn
Consumer Culture Theory - 2023 -
Aesthetic Categories in Vegan
Advertising
Ileyha Dagalp, Jonatan Södergren, Jack Waverley
ICORIA - 2023 -
From “aesthetic” to aestheticization: a multi-layered cultural
approach
Ileyha Dagalp, Benjamin J. Hartmann
Consumption Markets & Culture - 2022 -
Myth
Ileyha Dagalp, Jonatan Södergren, Niklas Vallström, Thomas Broberg
Journal of the Association for Consumer Research - 2022 -
Myth
Aestheticization
Ileyha Dagalp
2022 -
The Cuteness of Cryptocurrencies: On Aesthetic Evaluation in Meme
Culture
Ileyha Dagalp, Jonatan Södergren
Academy of Marketing - 2022 -
The Aestheticization of Past-Themed
Consumption
Ileyha Dagalp, Katja H. Brunk, Benjamin J. Hartmann
Advances in Consumer Research - 2020