The Marketing Futures Seminar 2025 delves into evolving strategies and innovative trends shaping how we perceive, market and interact with places. At the seminar, four experts will share both international and local perspectives on how the character and identity of a location can be leveraged to bring value to residents, tourists, investors, companies, workforce, and society.
Whether you’re a city planner, marketer, or someone passionate about the future of places, the seminar will provide valuable insights into place, identity, and marketing.
Speakers
- Mihalis Kavaratzis
Professor of Place Marketing
Manchester Metropolitan University - Megan Reif
Talent Intelligence Lead
Volvo Cars - Katarina Thorstensson
Sustainability Strategist
Göteborg & Co - Cecilia Cassinger
Associate Professor
Lund University
Moderator
- Emma Björner
Researcher
University of Gothenburg
About the Marketing Futures Seminar
The Marketing Futures Seminar is an annual event organised by the Marketing section at the School of Business, Economics and Law, University of Gothenburg. We explore trends, technologies, and strategies that shape the future of marketing. Experts from the private, public and non-profit sector, as well as academia, discuss challenges and opportunities that lie ahead. Whether you are a marketer, business owner, or simply curious about what’s next in the world of marketing, this seminar will provide invaluable insights. Don’t miss the opportunity to stay ahead of the curve and be part of the conversation!
