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Astrid Heidemann Lassen appointed Broman scholar 2024

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The Broman Foundation for Research and Entrepreneurship has decided to appoint Astrid Heidemann Lassen as one of a total of five scholarship recipients in 2024. The Broman scholarship concerns research with a focus on Entrepreneurship and the researchers receive SEK 343,800 each for their research projects.

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Astrid Heidemann Lassen

Astrid Heidemann Lassen is Associate professor in Innovation Management at Aalborg University and Visiting researcher at the Unit for Innovation and Entrepreneurship, School of Business, Economics and Law, University of Gothenburg. She is also affiliated researcher at the Centre for Knowledge-intensive Innovation Ecosystems (Gothenburg U-GOT KIES).

The scholarship will go towards the research project “Exploring the composition of Upper Echelon team competencies in Knowledge-Intensive Entrepreneurial Firms - and its impact on the approach to digital opportunities”. The project addresses digitalization in industry – known as Industry 4.0 – as well as aspects of rapidly changing knowledge in the context of knowledge-intensive entrepreneurship.

Short project description

Digital technologies are transforming industries and providing significant opportunities for entrepreneurial firms. Technologies like AI, cloud computing, and IoT are changing traditional business models and enabling startups to innovate and disrupt established industries.

Research shows that new entrepreneurial entrants often drive these technological shifts, introducing innovation and market uncertainty. Entrepreneurial firms use digitalization in diverse ways: to reduce costs and improve efficiency, enhance existing products/services, or create entirely new products and business models. This study aims to explore the reasons behind this diversity.  The study proposes that the competencies of a firm’s management team significantly influence its digital strategy and success. By examining the interplay between managerial competencies and digital strategy, the study seeks to understand the factors driving entrepreneurial success in the digital age, focusing on knowledge-intensive entrepreneurial firms (KIEs), characterized by their newness, knowledge intensity, and innovativeness.