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Johan Hagberg

Professor

Johan Hagberg
Professor
Marketing
johan.hagberg@gu.se
+46 31 786 1493
0766-181493

Room number: J922
Postal Address: Box 610, 40530 Göteborg
Visiting Address: Vasagatan 1 , 41124 Göteborg


Department of Business Administration (More Information)
Box 610
405 30 Göteborg
www.fek.handels.gu.se
fek@handels.gu.se
Fax: +46 31 786 1466
Visiting Address: Vasagatan 1 , 411 24 Göteborg

About Johan Hagberg

Johan Hagberg is professor of Business Administration specialising in Marketing at the School of Business, Economics and Law, University of Gothenburg. His research revolves around the digitalization of retailing, consumption and markets. In current research projects, he investigates digital ecosystems and intermediation of insurance as well as retail shopping and last mile transportation. His publications include articles in Industrial Marketing Management, Journal of Marketing Management, Urban Studies, Marketing Theory, Journal of Historical Research in Marketing, Consumption Markets & Culture, International Journal of Retail & Distribution Management, and Journal of Retailing and Consumer Services.

Recent books:
Handelns Digitalisering: Undran inför framtidens affärer (2016)
Marketing Performativity: Theories, practices and devices (2017)
Digitalizing Consumption: How devices shape consumer culture (2017)

He teaches and supervises in marketing at bachelor-, master- and
doctoral level. He currently teaches in the following courses: Marketing Trends (bachelor), Retail Marketing (master), Consumption & Markets (master), Managing Markets (master), Practice Theory in the Study of Consumption and Markets (PhD), ANT in Business Administration Research (PhD), Business Administration as a Research Field (PhD).

On other web sites

Research areas

  • Marketing
  • Retailing
  • Consumption

Teaching areas

  • Marketing
  • Retailing
  • Consumption

Selected publications

Agencing practices: a historical exploration of shopping bags
Hagberg, Johan
Consumption, markets & culture, 19:1, s. 111-132, 2016

The digitalization of retailing: an exploratory framework
Hagberg, Johan, Sundström, Malin, Egels-Zandén, Niklas
International Journal of Retail & Distribution Management, 44:7, s. 694-712, 2016

How much is it? Price representation practices in retail markets
Hagberg, Johan, Kjellberg, Hans
Marketing Theory, 15:2, s. 179-199, 2015

Retail digitalization: Implications for physical stores
Hagberg, Johan, Jonsson, Anna, Egels-Zandén, Niklas
Journal of Retailing and Consumer Services, 2017

Managing leaks: Shoplifting in US grocery retailing 1922–1969
Hagberg, Johan, Kjellberg, Hans, Cochoy, Franck
European Management Journal, 2017

Travel modes in grocery shopping
Hagberg, Johan, Holmberg, Ulrika
International Journal of Retail & Distribution Management, 2017

Showing 21 - 30 of 93

2017

Marketing Performativity: Theories, practices and devices
Katy Mason, Hans Kjellberg, Johan Hagberg
Routledge, Edited book 2017
Edited book

2016

Handelns digitalisering - Undran inför framtidens affärer
Johan Hagberg, Anna Jonsson
Lund, Studentlitteratur, Edited book 2016
Edited book

Digitalizing IKEA: From a strategy-as-practice perspective
Niklas Egels-Zandén, Johan Hagberg, Anna Jonsson
The 5th Nordic Retail and Wholesale Conference, Aarhus Denmark, 9-10 November, Conference contribution 2016
Conference contribution

Introduktion
Johan Hagberg, Anna Jonsson
Hagberg, Johan & Jonsson, Anna (red) Handelns digitalisering - Undran inför framtidens affärer, Lund, Studentlittteratur, Chapter in book 2016
Chapter in book

Digitalisering
Johan Hagberg, Anna Jonsson
Hagberg, Johan & Jonsson, Anna (red) Handelns digitalisering - Undran inför framtidens affärer, Lund, Studentlitteratur, Chapter in book 2016
Chapter in book

Affären
Johan Hagberg, Anna Jonsson
Hagberg, Johan & Jonsson, Anna (red) Handelns digitalisering - Undran inför framtidens affärer, Lund, Studentlitteratur, Chapter in book 2016
Chapter in book

Framtiden
Johan Hagberg, Anna Jonsson
Hagberg, Johan & Jonsson, Anna (red) Handelns digitalisering - Undran inför framtidens affärer, Lund, Studentlitteratur, Chapter in book 2016
Chapter in book

Win, Earn, Gain: Gamification in the History of Retailing
Franck Cochoy, Johan Hagberg
The Business of Gamification: A Critical Analysis, edited by Dymek, Mikolaj and Zackariasson, Peter, London & New York, Routledge, Chapter in book 2016
Chapter in book

Showing 21 - 30 of 93

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