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Marie Grusell
Senior Lecturer
Journalism Media and Communication JMGHead of Department
SOM InstituteHead of Department
Journalism Media and Communication JMGAbout Marie Grusell
Marie Grusell defended her dissertation in 2008 with the dissertation Advertising - an uninvited guest? The public's perceptions of advertising in the morning press and television. Currently, she is an associate professor at the Department of Journalism, Media and Communication, JMG, University of Gothenburg, and associate professor of political communication, DEMICOM at Mid Sweden University.
Her research focuses on strategic communication, especially in the field of political communication.
During 2023-2029 she is Head of Department at JMG and the SOM Institute.
During the 2000s, she has been involved in various studies at all Swedish national elections and she has studied strategic political communication in the national and European elections since 2010. Research that has been reported in both book and article form. In the book "Politik är att vinna”(2022) an analysis of how election campaigns were conducted in Sweden during the period 2010-2022 is presented.
2019-2023 she was Chair in the division for political communication in the international research organization IAMCR.
During the period 2022-2028, she is active as a board member of Mistra Environmental Communication, which is a research program to renew and develop environmental communication so that both research and policy and practice are permeated by a qualified and inclusive understanding of environmental communication.
Since 2023, she has been active as a board member at the Center for Consumer Research (CFK), a research center located at the Gothenburg Research Institute at the School of Economics at the University of Gothenburg. She is also an associate board member of the SOM Institute's steering group during the period 2023–2029.
Marie Grusell has been co-editor of four unique popular science research reports - Snabbtänkt, Euroflections, Stjärnspäckat and Snabbtänkt 2,0 - anthologies with short scientific contributions from more than 400 Swedish and international researchers which were published shortly after the 2018 parliamentary election in Sweden, the EU election 2019, the American election 2020 and the parliamentary election in Sweden 2022, in both book form and digital.
In 2021, she was co-editor of the SOM Institute's anthology Ingen anledning till oro about the national SOM survey 2020 and the SOM survey about the coronavirus 2020.
Her pedagogical qualifications in the subject of media and communication are very extensive with regard to both subject and learning activities and in terms of teaching hours. In addition, she also has experience in educational development, educational management, and administration. During the period 2015-2020, she was director of studies in media and communication science (MKV) at basic and advanced (master) level at JMG.
Assignments
Collaborate with Professor Lars Nord and DEMICOM.
Pictures
Search the university image database for more photos. (Search on the name or on JMG).
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Not so Intimate Instagram: Images of Swedish Political Party Leaders in the 2018 National Election
Campaign
Marie Grusell, Lars Nord
Journal of Political Marketing - 2023 -
Politik är att vinna: De svenska partiernas
valkampanjer
Marie Grusell, Lars Nord, Niklas Bolin
2022 -
Det politiska samtalet - igår, idag och i
morgon?
Marie Grusell
Snabbtänkt 2,0 22. Reflektioner från valet 2022 av ledande forskare - 2022 -
"Valet visade ett alltmer splittrat Sverige": (DN Debatt
2022-09-22)
Marie Grusell, Lars Nord, Niklas Bolin, Kajsa Falasca
DN Debatt - 2022 -
Valet som delade
Sverige
Marie Grusell, Lars Nord, Niklas Bolin, Kajsa Falasca
Snabbtänkt 2,0 22 Reflektioner från valet 2022 av ledande forskare - 2022 -
Snabbtänkt 2,0 22
Reflektioner från valet 2022 av ledande
forskare
Marie Grusell, Lars Nord, Niklas Bolin, Kajsa Falasca
2022 -
Political communication in a highly digitalised environment:
Swedish parties’ use of Social Media in
2009-2018
Marie Grusell
Challenges of the Digital Society in the Nordic countries and in Spain: Democracy, Society and Culture / [ed] Arriaza Ibarra & Nord - 2022 -
Smittspridning och ryktesspridning: En studie av myndigheter, regioner och medier under
Coronapandemin
Marie Grusell, Lars Nord
2022 -
Ingen anledning till oro (?) : SOM-undersökningen
2020
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Ingen anledning till oro (?) -
inledningskapitel
Ulrika Andersson, Anders Carlander, Marie Grusell, Patrik Öhberg
Ingen anledning till oro (?) - 2021 -
Media and politics in
Sweden
Lars Nord, Marie Grusell
Power, communication, and politics in the Nordic countries - 2021 -
Setting the Trend or Changing the Game? Professionalization and Digitalization of Election Campaigns in
Sweden
Marie Grusell, Lars Nord
Journal of Political Marketing - 2020 -
Joe Bidens seger splittrar också
Sverige
Marie Grusell, Lars Nord, Niklas Bolin, Kajsa Falasca
Dagens nyheter - 2020 -
I Stjärnspäckat : Reflektioner från amerikanska presidentvalet 2020 av ledande
forskare.
Marie Grusell, Lars Nord, Kajsa Falasca, Niklas Bolin
2020 -
Vi provade en man en gång, men det funkade
inte
Niklas Bolin, Kajsa Falasca, Marie Grusell, Lars Nord
Stjärnspäckat – Reflektioner från amerikanska presidentvalet 2020 av ledande forskare - 2020 -
30 seconds politics, 30 years too late. Political TV advertising in Swedish election campaigns
2006-2018
Marie Grusell, Lars Nord
The Central European Journal of Communication - 2019 -
Tystnar Trumps
Twittertrumpet?
Marie Grusell
Stjärnspäckat, ledande forskare om Presidentvalet 2020. - 2019 -
”EU-valet var mest av allt 28 nationella
val”.
Marie Grusell, Lars Nord, Nicklas Bolin, Kajsa Falasca
DN Debatt 13 juni - 2019 -
"The whys of political party professionalization: Experiences from a decade of inside information exchange with party campaign managers in
Sweden"
Marie Grusell, Lars Nord
Paper presented at Political Communication Research Section for presentation at the annual conference of the International Association for Media and Communication Research, IAMCR 2019, in Madrid, Spain from 7 to 11 July 2019. - 2019 -
“Intimate Instagram: Pictures of Swedish political party leaders in the national election campaign
2018”
Marie Grusell, Lars Nord
Paper presented at Political Communication Research Section for presentation at the annual conference of the International Association for Media and Communication Research, IAMCR 2019, in Madrid, Spain from 7 to 11 July 2019. - 2019 -
Instagram – det nya
svarta?
Marie Grusell, Beata Jungselius
Snabbtänkt. Reflektioner från valet 2018 av ledande forskare - 2018 -
Arbetet med målgrupper blir allt
viktigare
Marie Grusell
Snabbtänkt: Reflektioner från valet 2018 av ledande forskare - 2018 -
Snabbtänkt
Reflektioner från valet 2018 av ledande
forskare
Marie Grusell, Lars Nord, Niklas Bolin, Kajsa Falasca
2018 -
”De partier som tänker nytt kommer att vinna valet
2022”
Marie Grusell, Lars Nord, Niklas Bolin, Kajsa Falasca
Dagens nyheter - 2018 -
Sociala medier i svenska
medierörelser.
Marie Grusell
När makten står på spel – journalistik i valrörelser. - 2017 -
Debatten om reklamen behöver bli mer
nyanserad
Marie Grusell
Dagens nyheter - 2016 -
30 second politics, 30 years too late Political advertising on television in Swedish election
campaigns
Marie Grusell, Lars Nord
Abstract Book of the 6th European Communication Conference, ECREA. November 9-12. Prague. - 2016 -
Vilka hörs på
Twitter?
Marie Grusell, Lennart Hast
RetorikMagasinet - 2016 -
Valkampanjerna missar mål trots mer pengar än
tidigare
Marie Grusell, Lars Nord
Dagens Nyheter - 2015 -
When Second-Order Elections Come First: Campaign Communication Dynamics in Sweden The ’Super Election’ Year
2014
Marie Grusell, Lars Nord
ECREA Political Communication Conference, Centre for Journalism, University of Southern Denmark, August 2015 - 2015 -
Sociala medier - ett forum för
kommunikation?
Marie Grusell, Lennart Hast
Vinklade budskap - perspektiv på politisk kommunikation - 2015 -
Vinnande kampanjer, förlorade val Partiernas politiska kommunikation i valrörelsen
2014
Marie Grusell, Lars Nord
2015 -
”Goda digitala gärningar ska ha sitt rättmätiga
värde”
Marie Grusell
Svt Opinion - 2015 -
Sociala medier avgör inte
supervalåret
Marie Grusell, Lennart Hast
Svenska Dagbladet - 2014 -
Onödigt för politiker jaga journalister på
Twitter
Ulrika Hedman, Marie Grusell, Hampus Brynolf
Dagens Samhälle - 2014 -
From nowhere to everywhere. The breakthrough of political advertising on television in
Sweden
Marie Grusell, Lars Nord
Paper at ECREA 2014 Conference. Lisboa, Portugal. - 2014 -
Unethical advertising An analysis of complaints to the Advertising Ombudsman in Sweden
2009-2012.
Marie Grusell, Holt Kristoffer
International Association for Media and Communication Research (IAMCR). Dublin, Ireland: 25-29 June - 2013 -
"och nu blir det reklamfilm". Politisk reklam i svenska
valrörelser
Bengt Johansson, Marie Grusell
Kampen om opinionen. Politisk kommunikation under svenska valrörelser - 2013 -
Three Attitudes to 140 Characters: The Use and Views of Twitter in Political Party Communications in
Sweden
Marie Grusell, Nord Lars
Public Communication Review - 2012 -
Inte för smalt, inte för
brett
Nord Lars, Marie Grusell
2012 -
Spin, Strategies and Social Media Professionalization and Digital Campaigningin Swedish National Elections in
2012
Marie Grusell, Lars Nord
Paper presented at IAMCR – 2012 Durban, South Africa - 2012 -
New views of Advertising? An Explorative Study of Youth Attitudes Towards Commercials in Sweden
2011
Marie Grusell
Paper presented at IAMCR – 2012 Durban, South Africa - 2012 -
Unga om
reklam
Marie Grusell
2012 -
”SVT och SR bör samarbeta med kommersiella
medier”
Marie Grusell, Lars Nord
Dagens Nyheter - 2012 -
Campaign Professionalization and Political Structures: A Comparative Study of Election Campaigning in Finland and Sweden in the 2009 EP
Elections,
Marie Grusell
"Political Communication in European Parliamentary Elections" - 2011 -
Between integration and demarcation: Effects of Europeanized and national campaigns on voters in the 2009 European Parliament
Election
M. Maier, S. Adam, C. D. Vreese, A. R. Schuck, R. Berganza, V. Stetka, R. Negrine, C. Jalali, G. U. Seeber, L. Raycheva, J. Róka, B. Dobek-Ostrowska, Marie Grusell
Political Communication in European Parliamentary Elections - 2011 -
Between Integration and Demarcation: Effects of Europeanized and National Campaigns on Voters in the 2009 European Parliamentary
Election,
Marie Grusell
"Political Communication in European Parliamentary Elections" - 2011 -
Twitter: Small talk, huge
impact?
Marie Grusell, Lars Nord
Paper presenterat vid IAMCR – 2011 Istanbul, Turkiet (w. L.Nord) - 2011 -
Grusell, M. (2011) Twitter: Small talk, huge impact? Paper presenterat vid IAMCR – 2011 Istanbul, Turkiet (w.
L.Nord)
Marie Grusell, Lars Nord
Paper presenterat vid IAMCR – 2011 Istanbul, Turkiet - 2011 -
Campaign Prefessionalization and Politic Structures: A comperative Study of Election Campaigning in Finland and Sweden in the 2009 Europen Parlimentary
Elections
Marie Grusell, Lars Nord, Juri Mykkänen, Tom Moring
ECREA 2010 – 3rd European Communication Conference - 2010 -
Vår hatkärlek till
tv-reklam
Marie Grusell, Lars Nord
Älskade Hatade 14 röster om TV - 2010 -
Between Integration and Demarcation: Effects of Europaenizes and National Campaigns on Voters in the 2009 europena Parliment
Election
Marie Grusell, Maier Michaela, Claes de Vreese, Andreas Schuck, Adam SIlke, Berganza Rosa, Vaclav Stetja, Negrine Ralph, Seeber Gilg, Jalail Carlos, Raycheva Lilia, Roka Jolan
ECREA 2010 – 3rd European Communication Conference. - 2010 -
”Bakom framgången lurar
förlusten”
Marie Grusell, Lennart Hast
Dagens Arena - 2010 -
"Sociala medier avgör inte
valet"
Marie Grusell, Lennart Hast
Svd.se Brännpunkt - 2010 -
Sociala medier ställer nya krav på
politiker
Marie Grusell, Lennart Hast
GP - 2010 -
Plånboksfrågor ersätter
ideologi
Marie Grusell, Lennart Hast
Aftonbladet - 2010 -
Partiers popularitetstävlan är olycklig för
demokratin
Marie Grusell, Lennart Hast
Resumé - 2010 -
More Cold Case Than Hot
spot
Marie Grusell, Lars Nord
Nordicom Review - 2010 -
Politik och kommunikation – a match made in
heaven?
Marie Grusell, Lennart Hast
Please copy med - 2010 -
Advertising – a natural part of the
everyday
Marie Grusell
Markeds Horisont - 2010 -
"Vad får man viska i örat på ett digitalt
mingel?"
Marie Grusell
Regeringskansliets interntidning - 2010 -
Strategic Communications Dynamics in the EP election in
Sweden.
Marie Grusell, Lars Nord
Paper presented at 2009 EP election Conference University Koblenz- Landau, Germany - 2009 -
Syftet är alltid att få
spinn
Marie Grusell, Lars Nord
2009 -
TV4 diskriminerar Sverige
Demokraterna
Marie Grusell, Lars Nord
Dagens Nyheter - 2009 -
Skiftande mediepreferenser för
annonser
Marie Grusell, Björn Danielsson
Svensk Höst - 2009 -
Reklam - en objuden gäst? Allmänhetens uppfattningar om reklam i morgonpress och
tv.
Marie Grusell
2008 -
No Political Ads Please, We are Swedish! A study of public opinions on emerging politcal advertising in
Television.
Marie Grusell, Lars Nord
IAMCR - 2008 Stockholm - 2008 -
Smygreklamen tänjer våra etiska
gränser
Marie Grusell
Göteborgs posten den 20/10 2008 - 2008 -
Reklamombudsmannen missar den farliga
reklamen
Marie Grusell
Resume - 2008 -
Advertising? Yes Please,But Only When It’s My
Choice.
Marie Grusell
Journal of Media Business Studies. - 2007 -
Ja till reklam - men bara när ja själv får
välja!
Marie Grusell
Weibull, Lennart och Holmberg, Sören (red) Du stora nya värld. Göteborg: SOM-institutet, Göteborgs universitet - 2006 -
Attityder till mediernas
reklam
Marie Grusell
Nypressat. Ett kvartssekel med svenska dagstidningsläsare - 2005 -
Svenskarnas inställning till
reklam.
Marie Grusell
I Weibull, Lennart och Holmberg, Sören (red) Lyckan kommer, lyckan går. Trettio kapitel om politik, medier och samhälle. Göteborgs universitet. SOM-rapport nr 36. - 2005